Use your phone to expand your brand!


Build Your Brand Online

I am so excited to be co-hosting this event with Christina Masureik! The idea for this workshop came up in the Mkono Flatlay workshop and Christina and I have been working to pull this together!


Attend an evening workshop hosted to you by local influencers and industry leaders. Learn to grow your blog, personal brand or business right from your phone using easy to follow Instagram & Phonegraphy tips. In this workshop you will hear from the experts in the start-up space, long time bloggers, new bloggers, business owners and professional photographers. You will learn the ins and outs on how to establish and grow your personal brand or business merely by using the free tools available to us all.

In a Nutshell you will discover:

  1. How to MONETIZE your Brand
  2. How to go from 0-10K FOLLOWERS on Instagram
  3. Why and how to have a digital STRATEGY
  4. The Art & EASE of Phoneography
  5. The PERFECT Presentation on Instagram
  6. How to SELL on Instagram
  7. How to Build a CONFIDENT online personal brand.

Phoneography is the act of creating photos with a smart phone, where the images have been both shot and processed on the device. It is essentially the act of creating photos shot and/or processed by a camera phone. Knowing the best phoneography and Instagram tips will enable you to market your brand yourself in an easy, manageable, and affordable way.

Considered the king of social engagement since 2015, Instagram is more than just a force to be reckoned with. With over 100 million daily users ranging from millennial’s to seniors, Instagram delivers far more social engagement than Twitter or Facebook. If you weren’t using it for your brand or blog yet, you need to start now. If you have been using it but struggle to reach your audience, you need this event.

Local Influencers & Industry Experts

Greeted with drinks/eats on arrival and a short time to network, you will then be seated and addressed by our hosts, followed by two talks from our key note speakers Genevieve Beyleveld and Lauren Dallas.

Genevieve Beyleveld

After studying politics and journalism at Rhodes University, Genevieve moved to Johannesburg and worked in marketing. She later found her niche in magazine journalism and, even although she genuinely loved her job at Caxton Publishers, she left in order to further her studies in Broadcast Journalism at the New York Film Academy in Manhattan, New York.

On her return to South Africa from the States, she worked as a TV Producer, where she produced TV commercials for DSTV and was recently appointed as the South African Foreign Correspondent for See My Africa – a television series which aims to dispel myths about Africa to the rest of the world.

In an insane moment of bravery, she decided to leave the professional world for one where she could drink champagne for breakfast. She needed to be her own boss, even if it means writing stories that she alone will read (or which she reads aloud to her Chihuahua, Master Fifi).  Et voilà, Passports & Pérignon was born.

Spending half her year in New York and the other in South Africa, Passports & Perignon cuts to the ‘front of the line’ when it comes to world’s most talked about hotspots,  whilst simultaneously remaining true to everything that Genevieve loves about life ; satire, humor and a really great massage. In an attempt to change the validity of blogging and social media influence in South Africa as a career choice, Genevieve has been extremely vocal about monetizing one’s brand and demanding market value pay in an ever changing media-centered landscape.

Lauren Dallas

Lauren Dallas is Founder of The Growth Academy, a South African-based eLearning platform that aims to break the myth of the ‘overnight success’ and give entrepreneurs the skills and strategies they need to start and grow businesses. The Growth Academy now has members across 10 countries, and was named as one of Fast Company’s most innovative companies of 2017.

Lauren is also Co-Founder of Future Females, a movement to rapidly increase the number of and success of female entrepreneurs – the community was launched in August 2017 in Cape Town and is now in twelve global cities, with over 10,000 members, and has recently launched the online Future Females Business School.

Lauren is a passionate speaker and mentor on eLearning and growth marketing, including involvement in the Barclays Techstars Accelerator program, Investec Startup School, Africarena,  PWC Future Leaders Conference and previous roles with eBay, Groupon & Accenture.  She also advises on growth strategy to a number of early-stage startups both in Africa and Australasia.

Small Groups – Focused Training

Everyone will then split in to small groups for more focused attention and training on Instagram marketing and Phoneography, rotating stations every 20 minutes. Guests will leave with a goody bag full of spoils from local sponsors, as well as a handbook on “Building & Growing Your Brand”.

Olya Kleinhans

Olya Kleinhans is a Russian published photographer and Insta geek.

After earning her Honours in Economics and Management in 2013 she left for South Africa and started her photography career. After a few years in South Africa she moved to South Korea and started her Instagram journey. Instagram started as a fun social media activity until one day she realised that she doesn’t use any marketing tools except for Instagram and that she was still getting bookings. She started paying more attention to this platform and learnt how to improve sales through this channel.

She understood that to improve her sales, a beautiful picture on this visual platform won’t be enough. And Olya decided to improve her marketing skills. She attended numerous workshops about Instagram, Marketing and Business. She learnt about visual marketing and how to present products in the most appealing way.  Her information is always up to date as she continues mastering her skills. She helped improve numerous businesses’ Instagram profiles which also increased their sales. She knows everything about visuals, trends and branding. Combining her degree and creativity, she opens up a whole new world of endless improvements, experiments and opportunities.

Abigail K.

The go-to girl for Women’s Confidence, Abigail believes that every woman has an obligation not only to herself but to the women in their life to show up in this world as their most confident self.
This journey is a lesson in self-love, self-acceptance & self-respect – to get us all to a place where, IN SPITE of our imperfections, we are confident. Abigail believes that this world needs more feminine input, influence and impact, and confidence is the key to helping women show up in a more significant way.

After years of photographing women and witnessing the transformation that happened in front of her camera when these women were shown, perhaps for the first time, how uniquely beautiful they are, Abigail set about expanding her reach to help women develop into the confident, self-assured women they were meant to be. Abigail continues to photograph women and now also teaches them the tools and techniques they can use to take confident action to connect them to their personal and professional confidence.

Angela Rea

Angela Rea is a self-taught lifestyle photographer and blogger living in the Southern Suburbs of Cape Town. After living in Tulbagh for ten years with her husband and, for a few precious months, also with their gorgeous little IVF miracle baby Elijah, Angela’s world came crashing down, quite literally. Her husband, Darrell Rea, was killed in the line of duty while putting a fire out from his helicopter. Needless to say, the world spun around her while she grabbed for whatever she could to stabilise herself and be the pillar of strength she needed to be to survive and raise her little boy alone. Her emotional outlet and saving grace became embracing the world of blogging and Instagram. She threw herself in to writing and sharing her grief, her journey as a widow and single mom, and so much more. The creative outlet fuelled her and gave new purpose and meaning as she embarked on the new chapter of life. She eventually dusted off her husband’s old DSLR camera in an effort to snap moments that could last forever.Today Angela is a successful professional photographer and local “mommy blogger/influencer” on her Instagram account @oursunshinejourney where she highlights the special, and sometimes sad, moments from her days raising Elijah without Darrell. Angela is passionate about photography, the power of sharing on social media, and curating a beautiful feed to tell your story well.

Annène van Eeden 

Annène is a graphic designer and photographer with more than 15 years experiencing in producing artwork and photography for various local brands. Her photography portfolio includes products, events, portraits, family and lifestyle. She has a great passion for candidly photographing children. In addition to creating beautiful branding, layouts and photographs for a living, she believes that photography with her cellphone should be just as well composed, edited and curated as any other work she produces. Photographs captured and edited on her phone has featured in several iPhoneography exhibitions and are also showcased on her range of gift tags and wooden prints, called ‘Daisies and Dust’. Annène’s phoneography can be viewed on Instagram at @annene_ve

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