Really, why? Surely I can get my goods and services much cheaper from larger companies? They sell goods in bulk and therefore are able to hand a reduction on price to their customers. It is a win-win, surely?!
Well in my opinion, no. Do I look for a great deal? Of course! We all do however, there are many fabulous deals to be had with local, smaller businesses too.
According to this article from entrepreneur.com these are some of the advantages to supporting local businesses. The reasoning behind supporting local is a valid one. Particularly for a country like South Africa. Our economy is driven by the small guy and without the local entrepreneur, our economy would crash! According to Business Tech, 98.5% of the country’s economy is supported by SME’s! Guys!!! 98.5% that is insane! However, SME’s are only contributing to 28% of jobs for the economy! That is staggeringly low! There are many factors contributing to this and I encourage you to read the article but for me, I believe it is due to the fact the these SME’s do not have the adequate support to GROW! And I am not only referring to investment and mentorship of these individuals but also the local support where people engage with these companies and buy their goods and services.
But why?? Why are people purchasing goods and services from other companies rather than supporting the local guy? Well, I don’t have the answer exactly but I believe it may have something to do with these 2 factors, education and quality. People need to know about you in order to buy from you! This requires a rigorous advertising campaign, investment and mentorship. However, quality also plays a big role. I get the impression that people are worried about using the local guy because they believe they will get better quality somewhere else. Sadly, in some cases this is true and local companies have let their customers down but with a little bit of research from the customers point of view, it will very quickly reveal the companies you do and do not want to do business with. The media online talks about quality and changing the narrative. Now more than ever, people want quality so if you are an SME, always have your customer experience and quality at the forefront of what you do!
From Mkono’s point of view, we know and understand the challenges of getting yourself out there and generating the support to drive business! I get it! I really do! So, if you want to support local, really support local, use us for your next event! Book a place at a workshop and when you do and you experience the quality that Mkono has to offer, talk about us, refer us, support us! If you are a SME that is struggling to get yourself out there, get in touch! Working together, collaborating and encouraging each other is not only good business, it is essential for the heart and soul of our companies and our country.
Because at the end of the day, Local truly is lekker!